Blog
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Client catching – attracting subscribers
How many people come to your site and then leave without trace? Building your list can be difficult. It seems to take forever to get people interested in what you have to say, especially if yours is a new business. What can you do to encourage them to subscribe and why bother? You've probably heard about the sales funnel. That's something that every business should have in place. The top of the funnel is the wide mouth that collects as much as it can and for most of you, it's where you collect subscribers to your list. Once they are in your funnel you can market ...
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Free Report – How to use Pinterest.
Pinterest is the new big thing. It's also addictive and oddly satisfying. If you don't know much about it or how to use it for business, you might like to get a copy of this free report. It takes you through Pinterest right from the very beginning. Learn how to get your invitation, what the terms mean, how to add pins and how to use it to showcase your business. This is a simple, easy to read report that will get you started straight away. For your free report on how to use Pinterest just add your details and it's yours for the download. (We don't share your emails with anyone. This will subscribe ...
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How to have a newsletter you can be proud of.
Last week I told you to ignore the advice of the newsletter gurus. Too much advice in the beginning can trip you up. You worry so much about “doing it right” that you never get around to doing it at all. Now that you've started your newsletter it’s time to look at the useful information that the gurus can share with you. When the Gurus are right. There is a lot of useful information available online that will help you refine the newsletter you have begun. These people aren't called gurus for nothing. My advice would be not to try and follow them all. Find an expert whose information seems to ...
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Do people read your newsletter?
Last week we looked at why you write your newsletters. This week we're going to look at ways to entice people to read your newsletter. Many newsletters go straight into the folder of deleted items and that's usually because they are boring. They don't even tempt us to read it long enough to find an unsubscribe button. You know the type, don't you? So how can you turn your newsletter into something that people look forward to reading? First of all, toss out all the advice from the guru's before it does your head in. It's all useful information but it's quite overwhelming, isn't it? That can all wait until ...
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Why are you writing that newsletter?
Your email inbox is probably just the same as mine. It’s filled each day with dozens of newsletters that suck up space in your inbox and your brain. You turn on your computer and in they come flooding, one after the other. Sometimes you wonder if you actually signed up for them all or you’ve been added to a list somewhere. In fact, you’ve probably subscribed to lots of newsletters because they looked interesting. The problem is that, after the first one, they morphed into something that doesn’t ring your bells or they didn't live up to your expectations. You don’t bother to read them anymore. You click delete or sometimes the unsubscribe button and that’s all the action they’ll see. That’s what other ...
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