One term that’s getting a lot of press these days is native marketing. While it’s likely that you’ve been seeing and hearing a lot about it, this is one term that many people have a hard time understanding.
Sometimes it really is difficult to define the true meaning of certain words. This is especially true of industry specific terms that become trendy. Catchwords and phrases such as native marketing become so popular that the actual meaning is lost and becomes harder to define the more that it is used.