Do you meet your own deadlines?

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For a lot of you, the answer is probably yes.

My next question is this. How well is your marketing going?

If you’re anything like me, marketing your own business is last on your list of priorities. It’s not that you don’t see the point or understand the value of spreading the word about your business; it’s probably that you put your immediate money-making business first.

That’s OK for a while, but what happens when the client well dries up?

It took me a long time to realise word of mouth wasn’t enough to base a business on. I had to actively promote myself and my services.

Where did I trip up?

Yes, I know you’re looking back at the scarcity of posts here and on social media for the last few months.

I tripped up in the same place you’ve probably tripped up. I met the needs of my clients and ignored my own. Well, more accurately, I moved them to the bottom of the to-do list.

I’ve found my feet again.

For the last two months, I’ve been blogging and posting on social media on a regular basis. Gee, I’m proud of myself.

How did I get going again?

I realised that I’m a sucker for deadlines. If you give me a date, I will meet it.

I wasn’t giving myself a deadline so my own marketing could easily be deferred. And deferred again. And again.

Now, I set a target for myself and I allocate a deadline.

Yes, I know there won’t be any negative consequences if I miss the date. My boss can hardly sack me, can she?

For me it’s a mental pressure which pricks away in my brain, finally triggering me into action. It works.

If you’re putting your business last, try giving yourself a deadline. It might be the stimulus you need.

Alternatively, reach out and let’s see if I can help you.