One term that’s getting a lot of press these days is native marketing. While it’s likely that you’ve been seeing and hearing a lot about it, this is one term that many people have a hard time understanding.

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Let’s cut to the chase. Your latest blog post or article may be great but no one is going to read it if you fail to catch their attention with a powerful headline.

As copywriters, we know that it is our job to get people to read the first sentence. And the next. And the next. And so on.

You have one chance to get it right and it all starts with the headlines. So what can you do?

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Morth is a band from Bendigo, Victoria and they have to be one of the hardest working bands I’ve come across.  I first met Morth when they shared the stage with a band my son was playing in at the time

They describe themselves as Heavy Metal/Shock Rock, a theatrical band influenced by Kiss, Alice Cooper and 80s metal. The influence is clear in their styling and stage set ups. Morth doesn’t just perform for you; they involve you in an experience.

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Recently I’ve had some questions from people who had asked for a copywriting quote. They had gone away and compared quotes for what appeared to be similar jobs, and found the total cost was different.

How could that be?

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