How to add emotion to your story.
If there is one thing that Apple does well, it’s their advertising. They are a company that know we make […]
Shattering the Self-Worth Circle
In his book “The Perks of Being a Wallflower” Stephen Chbosky wrote “We accept the love we think we deserve.” […]
What is Content Marketing and How Can it Help You?
One of the hottest buzzwords in the business world today is the term, “content marketing,” but what does it […]
Listen to the ‘experts’.
Listen to the ‘experts.’ Okay, I’m going to be perfectly upfront here and state I unequivocally dislike the term ‘expert’. […]
Your Mum is not your target market
You’re lying awake in the wee hours of the morning, or happily indulging in a shower when WHAM! You’re hit […]
Your business isn’t THAT important. Mine is!
We have this fabulous little business, one that has caused many a late and sleepless night, tantrums and tears and […]