One term that’s getting a lot of press these days is native marketing. While it’s likely that you’ve been seeing and hearing a lot about it, this is one term that many people have a hard time understanding.

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This is a story from the archives. It was written for a previous business, but I think the moral is valid no matter what business we are in.

There once were three men, each driven by the need to make a success of themselves and their lives. Each man headed off to work every day looking for something that would change his way of life for the better.

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A call to action (CTA) is necessary if you want to drive customers from your blog posts to your website. They can direct traffic to your website, generate conversions and increase social media chatter about your business. What is the point of spending all that time writing posts for your audience if you aren’t able to convert the leads at some point? Your well-constructed call to action, is the perfect way to do just that.

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Whether you have a physical location, conduct the majority of your business online, or a blend of the two, you are probably already well aware of just how important your website is to the success of your business. After all, your site isn’t just a place where your clients can learn about your products and services and make purchases. Your site is the place where you can connect with others and exchange information, ideas, feedback and build relationships.

One of the best ways to increase visibility, traffic and conversions is through blog posts.

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