One term that’s getting a lot of press these days is native marketing. While it’s likely that you’ve been seeing and hearing a lot about it, this is one term that many people have a hard time understanding.

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As a business owner, you may feel as though you’ve done everything that you can to increase your online presence and visibility. You may have a company website and blog, as well as actively use several social media platforms, but for some reason you may not be seeing the traffic and conversions that you expect. If you are tired of lagging behind your competition and would like to see some results, try these nine super useful tips to improve your strategy.

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When I first began blogging way back in about 2006, I made every mistake in the book.  I had no idea what I was doing.  I was just filled with joy at the opportunity to chat with people via a simple blog post.

If I was starting again now I would probably approach blogging differently, but I’m not sure that I would have a better result.  In my ignorance, I hit the mark and my blog took off.

I was lucky that the mistakes I made were painless, but along the way I did see other bloggers making mistakes that held them back.  They are the same mistakes that I see people making today. These are the ones you need to avoid.

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One of the hottest buzzwords in the business world today is the term, “content marketing,” but what does it mean?

In short, content marketing is the creation and distribution of useful and informative content to your current and prospective customers, which educates them about who you are, what you offer and why it is useful to them.

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