Many people who have never worked with a copywriter before are understandably curious as to what the process is like. Some might even be a little fearful about the time that the process will take, the price, or that they won’t like the content that is provided. Naturally, they worry that they will be stuck with something that isn’t a good match for their needs.
The following tips on how to work with a copywriter will provide some insight into what the process is like, while also putting your mind at rest.
1. Know what you want.
When you are first searching for a good copywriter, it is very helpful if you go ahead and determine exactly what sort of content you will need for the copywriter to produce. Common requests include sales copy, emails, blog posts, articles and newsletters, eBooks, and even larger ghost writing projects. Some copywriters will even provide consultations where they will assist you to develop a comprehensive digital marketing strategy. By being able to tell your copywriter what you need upfront, you will avoid any misunderstandings as far as what content is needed, as well as what it should cost.
2. Agree on the scope of the work.
Once you and your copywriter have agreed on the type of content that you need, and its price, you will need to sign an agreement that spells out your rights and responsibilities as well as those of the copywriter. These are standard industry practices. Most copywriters will also ask you to pay a deposit, upfront at this time.
3. Be patient.
A common mistake that many individuals make is to assume that once they’ve told the copywriter what they want, and signed the papers, that the copywriter will perform a bit of hocus pocus and the content will magically materialize into being. If only it were that simple!
4. Let your copywriter get to know you.
A good copywriter will take the time to get to know you and your company. They will want to know what it is that makes you and your company “tick.” They’ll want to know what makes you and your company different, and why customers should choose you instead of all of your competitors. It’s up to you to provide these details.
Another point to remember is to not forget to let your copywriter know if you have specific keywords or search terms that you would like used in your content. Don’t be afraid and hold things back. The more detail that you provide your copywriter, the better their content will be. After all, you don’t want some generic sales copy or canned response on your site, do you? Current and prospective clients have a knack for sensing anything artificial or contrived, and typically respond by flocking to the competition. By being open and directly collaborating with your copywriter, there is a greater chance that he or she will produce something that captures the true spirit of you and your company, and the products and services that you provide.
Once you’ve provided enough details, the copywriter should be able to give you an estimate of how long it will take to produce the content. During this time it’s important that you are both patient, as well as punctual with replies, should your copywriter contact you to request additional information and directions.
5. The first draft.
The big day finally arrives, and your copywriter presents you with your content. Don’t panic if you find an error or two, or perhaps see things that you would like worded differently. After all, this is just the first draft, a rough draft. During the content production process, it’s common for clients to see a rough draft and then at least one or two revisions before you and the copywriter will be finished.
6. Give specific feedback.
During this part of the process it’s important that you provide specific examples within the text itself of what you like and dislike about the present draft. It’s very helpful if you can provide specific examples of what you want in its place. Again, the more specific direction that you can provide during this part of the process, the better the content will be.
7. Keep your end of the bargain.
At last you’ve received and approved your completed content. At this point it is very important that you uphold any terms as far as remaining payments to be made, and that you pay on time. You will want to stay on great terms with a good copywriter; after all, they can literally be the author of your success!
Once you’ve found a copywriter that you trust, enjoy working with and that produces magical content, don’t keep it a secret, but let other business owners and professionals know about your experience. Sharing is caring after all!
As you can see, learning how to work with a copywriter is not as hard or mysterious as it might seem at first. Following these few tips can help make the process faster and less difficult for both you and your copywriter.
If you need help with your content and copywriting, contact us today and let’s get things started.